LOS ANGELES, Calif.- Los Angeles Dodgers have added Sasha Vujacic to their 2.5 million “This is My Town” advertising campaign, featuring celebrities and LA Athletes as Dodger fans. Sasha joins the list of personalities along with Larry King Live, Snoop, Oscar De La Hoya, Mayor Villaraigosa and others.

Billboards with Sasha’s photo will also appear across Los Angeles areas and will be placed as combinations of digital and traditional static billboard advertisements. Olympic Boulevard, Cahuenga and Franklin, Westwood and Santa Monica, Third and La Cienega, and Santa Monica Boulevard are all locations where the billboards will be displayed. In addition, the Dodgers committed to donate $1 of each ticket sold through Sasha’s marketing campaign to Sasha’s favorite charity.

“Sasha has been with the Lakers from day one while with the NBA, and he really feels this is his town. The name of Dodgers’ advertising campaign is very appropriate to what Sasha feels towards Los Angeles and its sports fans. Dodgers have impressed us as a very efficient marketing machine and this branding partnership offers many new cross-marketing opportunities for both sides.” said Vladimir Cuk who brokered the deal.

Sasha is not completely new to the Dodgers. Couple months ago, the Dodgers and their fans got close and personal with Sasha when he visited Dodgers stadium for the ceremonial first pitch before the game against the Philadelphia Phillies.

Los Angeles Dodgers “This is my Town” campaign holds a more personal meaning to Sasha. He feels the warmth of his LA fans while continuing to establish his professional and personal life here in Los Angeles and surrounding areas. In addition, Sasha’s marketing is powered by Landmark Sports and Attention Sports agencies based in Los Angeles.