The Interactive Media Council, which consists of judges from Microsoft, American Express, Producers Guild of America, Deutche Bank, The History Channel, CBS Radio, CNNMoney.com, Hoover’s, McCann Erickson Worldwide, New Line Cinema, New York Times, OgilvyOne Worldwide, and others, has awarded Los Angeles Lakers player Sasha Vujacic’s Web site (www.sashavujacic18.com) the 2009 Interactive Media Award (IMA) for Outstanding Achievement in the Sports category.

Last year’s winners of the Outstanding Achievement award in the Sports category were the 2008 U.S. Open Official Web site and the NCAA Men’s Final Four 2008 Web site.

Previous Outstanding Achievement award-winning Web sites have been developed by the top marketing agencies in the world, including Accenture, OgilvyOne Worldwide and Avenue A | Razor Fish. Winners have included the following Web sites in their respective categories: Lufthansa, Budweiser, A&E Television, Accenture Global Careers, All State, Biography.com, BMW, CBS News, Cisco, CNNMoney.com, Dallas Cowboys, Disney.com, DKNY, General Electric, History.com, Lenovo, National Geographic, Nissan, PC Magazine, Pizza Hut, Red Bull, Sony Electronics and others.

In its pursuit of recognizing the highest standards of excellence in Web site design and development and honoring individuals and organizations for their outstanding achievement, the Interactive Media Award for Outstanding Achievement is extremely challenging to win.

Although thousands of Web sites are submitted for consideration each year, Sasha Vujacic’s Web site is the first NBA player site to receive an Interactive Media Award from the Interactive Media Council for Outstanding Achievement in Sports Category.

According to judges from the Interactive Media Council, Sasha Vujacic’s Web site “has excelled in all areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.”

JUDGING SYSTEM & RESULTS

To win an award, each entry must successfully pass through the Interactive Media Awards’ comprehensive judging system. IMA judges utilize a points-based scoring system which allows each entry to receive a maximum of 500 points. By adhering to the specific guidelines and criteria of this system, IMA judges are able to maintain the highest degree of fairness, accuracy and integrity; competently and effectively evaluate entries; and deliver clear results.

Sasha Vujacic’s Web site was scored using five specific criteria, with a score from 0-100 awarded for each. The total of these five scores established an overall score up to a maximum of 500. Web sites receiving an overall score between 460 and 479 receive the Outstanding Achievement award. Web sites receiving an overall score between 480 and 500 receive the Best in Class award.

Sasha Vujacic’s Web site scored as follows:

Design: 94
Content: 98
Feature Functionality: 97
Usability: 95
Standards Compliance & Cross-Browser Compatibility: 87

Total: 471

Sasha Vujacic’s marketing machine is powered by The Landmark Sports Agency, LLC, Attention Interactive, LLC and managed by Sasha Vujacic himself.